About Custom Connect

Built for logistics teams that need steady operational support

Custom Connect supports carriers, brokers, and shipping teams with practical logistics coordination built around responsiveness, visibility, and cross-border execution.

24/7
Support coverage
365
Days active
U.S. + CA
Cross-border focus
End-to-end
Operational support
Dispatch and logistics tracking desk
Operating approach

Practical freight support with clear ownership

Custom Connect is positioned as a support partner for day-to-day logistics execution. The value is not abstract: dispatch handling, tracking updates, customs coordination, export bond support, and account management that stays responsive under pressure.

The company runs from Gujrat with a service focus on North American freight operations and the communication demands that come with them.

What defines the work

Four principles behind the service model

Always-on communication

Freight support only works when updates stay timely and responsibility is clear.

North America awareness

The operating focus is built around U.S. and Canada movement, including border-sensitive work.

Cross-border control

Customs support, export bond handling, and shipment readiness need follow-through, not guesswork.

Grounded execution

The service model stays practical: dispatch, tracking, escalation, and account continuity.

Team structure

Public team directory with clear profile cards

Custom Connect was founded by Asad Farooq in 2014. The team is organized functionally across dispatch, customs, tracking and tracing, and accounts so ownership stays clear from load intake through operational follow-through. The goal here is simple: make it easy for carriers, brokers, and partner companies to see who works at Custom Connect and in which role.

Founder and director

Asad Farooq

Leading Custom Connect since 2014, with the operating team structured around dispatch, customs, tracking, and accounts.

Founded
2014
Base
Gujrat
Departments
4
Public profiles
17
Department 1

Dispatch Department

Visible role and department cards for quick partner-side reference.

Listed profiles
4
Department Head

Muhammad Zeshan

Dispatch Department
Listed in team directory
Team Member

Qasim Ashraf

Dispatch Department
Listed in team directory
Team Member

Muhammad Umar

Dispatch Department
Listed in team directory
Team Member

Kashif Ali

Dispatch Department
Listed in team directory
Department 2

Customs

Visible role and department cards for quick partner-side reference.

Listed profiles
4
Department Head

Sharjeel Afzal

Customs
Listed in team directory
Team Member

Muhammad Rehan

Customs
Listed in team directory
Team Member

Hajra Asmat

Customs
Listed in team directory
Team Member

Hamza Ali

Customs
Listed in team directory
Department 3

Tracking and Tracing

Visible role and department cards for quick partner-side reference.

Listed profiles
6
Department Head

Tahir Jameel

Tracking and Tracing
Listed in team directory
Team Member

Shahzaib Saeed

Tracking and Tracing
Listed in team directory
Team Member

Muhammad Waleed

Tracking and Tracing
Listed in team directory
Team Member

Muhammad Ameer

Tracking and Tracing
Listed in team directory
Team Member

Bisma Butt

Tracking and Tracing
Listed in team directory
Team Member

Muhammad Zohaib

Tracking and Tracing
Listed in team directory
Department 4

Accounts

Visible role and department cards for quick partner-side reference.

Listed profiles
2
Team Member

Muhammad Aqeel

Accounts
Listed in team directory
Team Member

Rehan Ali

Accounts
Listed in team directory
01

Receive and plan

Loads, documents, and operating requirements are aligned before handoff gaps appear.

02

Track and communicate

Drivers, brokers, and internal teams stay informed through active follow-up and status reporting.

03

Manage border and exceptions

Customs, export bonds, and shipment issues are handled with fast escalation and clear ownership.

04

Close with accountability

Completed moves, recurring accounts, and next-step coordination stay organized for repeat business.

Next step

Reach out with your dispatch or customs support needs

Contact Custom Connect